Are Baby Boomer Women’s WOM Higher Quality Than Younger Women’s?

Marketing Daily (MediaPost) published an article yesterday afternoon about a word-of-mouth study by the Keller Fay Group. Key Takeaways: That’s significant, since the study’s tracking of a year’s worth of online and offline conversations also determined that boomer women have “higher quality” WOM than younger women do–the conversations are more credible, and they are more [...]

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