Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist | ATL / NYC

Fashion’s Use Of Social Media & New Technology During Fashion Week

Jessica Michault, the online style editor of the International Herald Tribune, sat down with France24 earlier today discussing the new media and social media efforts seen from designers, bloggers and consumers during the Spring 2010 shows.

TweetDeck Fail — Case-Specific Search

I searched for myself (@tessa) on TweetDeck in a column adjacent to my “Mentions” tab and noticed that the list of tweets generated by the search was inconsistent between columns. The search tab only showed tweets that mentioned @tessa (lowercase “t”) and not the tweets that mentioned @Tessa (uppercase “t”).

Beware for those of you monitoring yourself or brands! Be sure to compensate by using all possible case combinations.