Repurposing Old Content To Encourage User-Generated Content

Tweet This afternoon I stumbled across this brilliant marketing campaign from Sony-BMG promoting Bob Dylan’s “ultimate” collection which was released a few years back. Upon visiting DylanMessaging.com, fans are able to insert their own messages into the “Subterranean Homesick Blues” video and send it to friends. There is also a coordinating Facebook application that replicates [...]

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SXSW Panel Pitch: The State Of Music Blogs In 2010

Tweet One of the biggest conferences of every year (and my personal favorite) is SXSW, held every March in Austin, TX. The entire conference comprises of Music, Interactive and Film tracks over a two week period. Last year, I attended both Music and Interactive which was a great experience though quite exhausting! This year, I [...]

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What I Do For a Living… My Story

Tweet My story: MY MUSIC ROOTS I’ve played violin since I was 10, viola since I was 15, and a few other instruments I’ve picked up along the way (Irish tin whistle, guitar, a little piano, a decent bit of cello, double bass & harmonica). I’ve been a huge music fan for as long as [...]

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“Music Biz Falls Off The Scale” By Erich Boehm

Tweet LONDON (Variety) – Analysts fear the worldwide music market plummeted 10% in value to $33 billion last year — the worst drop in record business history. Official stats are due April 16 from the industry’s trade group the Intl. Federation of the Phonographic Industry (IFPI), but the estimated scale of the downturn has alarmed [...]

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