Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist | ATL / NYC

Noteworthy Social Media Reads

Stumbled across this interesting blog post: The Hierarchy Of Tweets – Analyzing The Psychology Of Twitter

Alex Bogusky, Chairman of advertising powerhouse CP+B (Crispin Porter + Bogusky), has officially entered the world of blogging. His first blog post is being hosted on a popular new blogging platform, Posterous, similar to competitor Tumblr.

And while Crispin is on the table, Fast Company discusses how Crispin Porter + Bogusky’s Crowdsourcing Experiment Backfires when trying to crowdsource designers for a logo.

Blog Your Way Out Of The Recession Workshop

The recession is affecting everyone. This is nothing new. What is new? Scores of individuals are now looking to the internet for how they can empower themselves with the tools to self-supplement and sustain income beyond traditional options.

This afternoon, I was invited by the ever-awesome Hollis Gillespie (humor columnist, author, radio commentator, and morethanyoucanhandle) and Mike Alvear (Huffington Post blogger, co-host of HBO’s Sex Inspectors, author) to contribute to their “Blog Your Way Out Of The Recession” workshop. I spoke with a group of about 15 who were interested in starting blogs — about three had already taken the plunge.

I began by discussing blog publishing software such as WordPress, MovableType, Blogger and Typepad. While all viable options, my personal favorite and the platform I recommend exclusively to others is WordPress. This website is powered by WordPress as are many of the biggest news sources online including the New York Times and The Washington Post. WordPress is fantastic for a number of reasons. Among the notable: It is very easy to use for individuals who are not tech-savvy; and it is very robust and pliable. WordPress can be very slick and professional aesthetically or you can opt for a more plug-and-play traditional blog format. Whatever suits your fancy.

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