Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist

Happy 2010 – Digitalutions For A New Decade

January 5th, 2010 | View Comments | Posted in Atlanta, Life, Partners In Crime, Technology

Happy New Decade! (We are all tired of hearing “New Year” at this point.)

WHERE I’VE BEEN

Things have been very busy over at THINK, in addition to co-founding and organizing the inaugural WordCamp Atlanta with Brandon Sheats, one of my perpetual partners-in-crime, and moving to a very cute new apartment in the Poncey-Highlands neighborhood of Atlanta. I also didn’t seem to be able to stay away and, as of a couple months ago, have rejoined the Atlanta Rollergirls, flat-track roller derby league.

While I’m catching up on things, here is a quick run-down of my upcoming speaking engagements. More »

Tags: Atlanta, Conference, List, Nashville, Resolutions, Savannah College of Art and Design, Social Fresh, WordCamp

Repurposing Old Content To Encourage User-Generated Content

December 15th, 2009 | View Comments | Posted in Entertainment, Marketing

This afternoon I stumbled across this brilliant marketing campaign from Sony-BMG promoting Bob Dylan’s “ultimate” collection which was released a few years back.

Upon visiting DylanMessaging.com, fans are able to insert their own messages into the “Subterranean Homesick Blues” video and send it to friends.

There is also a coordinating Facebook application that replicates the functions seen on the microsite and features additional content such as the Mark Ronson remix.

This is an fantastic example of how you might be able to repurpose content you already have catalogued in new and engaging ways. Repurposing old content is a resourceful marketing approach for companies with limited assets and capabilities. Have an idea under the belt that once resonated well with a large audience? Find a new way to extend the idea that doesn’t “beat a dead horse” and provides relevant value for users on platforms where they are already engaged.

Tags: Bob Dylan, Music, User-Generated Content