Thanks For Everything Steve

Tweet “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” Steve...

My Best Fit: Leaving Engauge And Adventures Ahead

Tweet Wednesday, March 23 was my last day as an employee of Engauge. It was a friendly parting. In short, it wasn’t the best fit for either one of us. Nothing but happy thoughts. What have I been doing since this separation? Relaxing. Refocusing. It’s been lovely. “Always do what you are afraid to do.” – Ralph Waldo Emerson Jeff Hilimire, Engauge’s Chief Digital Officer, who recruited me and ran the Digital Innovation Group, once called me a free spirit. These feelings are echoed in a few blog posts published on my personal blog back in February when I hit a particularly frustrating block at work. I’ve since readdressed these frustrations and testaments to decipher the “why”. What caused this position and how could I avoid falling back into it moving forward? By making a few changes. The Non-Traditional (aka “Scary”) Approach My friends and family know I haven’t exactly taken a traditional or safe approach to life to date. Some examples: – I dropped out of six Advanced Placement/International Baccalaureate courses my senior year of high school to accept a Marketing Coordinator position in the music industry, opting to complete a GED instead of graduating. – I co-founded and lead marketing initiatives for a nationally distributed record label through eleven albums at nineteen years old. – I became a certified lifeguard with no previous non-recreational swimming experience. – I recently drove 5000 miles by myself across 32 states and Canada during two weeks of deep winter. These are the stories that typically gain me incredulous stares, admiration or eye-rolling. Who does these things? Plenty of people. I’m by...

CNN Gives SXSW By The Numbers

Tweet This year I volunteered to be an iReporter for CNN at SXSW. The concept was to “demystify” the conference and in my seventh year attending, I felt qualified to help portray this. The hitch? I’m a bit of a video amateur. It’s an area I’ve been dying to get more experience in so I jumped with two feet into this opportunity and hurriedly borrowed a video camera and tripod to bring with me to Austin. Cue SXSW overload. What was I thinking? I already have difficulties managing my schedule with so many options, the last thing I had time to do was teach myself any video and it was too awkward to carry around to many places when it wasn’t my primary focus. On top of this, I was having issues getting into the CNN Lounge to upload the bits of video I did take and join the relevant meetings. I ended up contacting Lila from iReport to tell her I wasn’t going to be able to contribute, which I felt terrible about but she assured me they had plenty of content. Here is a great video from CNN, “SXSW By The Numbers,” that still credits me in the end which I don’t quite deserve. Props to those who did contribute… and much respect! I will work on my video skills in a less stressful environment and be better prepared for badassery next year. SXSW: By the numbers from CNN on...

Chevy, Revolution!, Boxee and StartupBus SXSW Roadtrips

Tweet It is longtime common practice for SXSW Music attendees to jump in a car with a few friends (or bandmates) and trek down to Austin mid-March. Over the past couple years, marketers and startups have been enabling geeks to follow suit with scavenger hunts and tours across their respective paths to Texas. Below are a few I’m interacting with this year. Judging the Chevy SXSW Roadtrip Challenge Last March, I led a team of Atlantans on Chevy’s scavenger hunt roadtrip to SXSW completing a wide range of activities along the way, racing against a handful of other teams from across the country. This year, I’m still in the action — I will be judging the entries from this year’s teams. The 2011 teams hit the road tomorrow and will continue their tasks and travel through the end of the day on Thursday! Our Revolution! social good tour hits Atlanta Mon, March 7 “Sparked by the need to share the social good that is occurring in the world, Revolution! Road trip will connect these sustainable models and  the innovators who are creating them in totally new and wildly playful ways. Our trip is designed to change the world — and will be curated by a team of award-winning creatives and entrepreneurs  with more than a decade’s experience making breakthrough social, independent and grassroot change.” Engauge is hosting Boxee’s Atlanta Meetup Wed, March 9 From Boxee’s blog: “We’d love to meet up and talk with users and developers. We’ll give an update about where Boxee is, and where we are headed, but hope to spend most of the time talking...

SXSW 101 – A Guide For N00bs

Tweet I created this for the team at Engauge but received many requests to share. Hope this gets you started and let me know if you have any questions! See you at SXSW. SXSW 2011 – Interactive 101 View more presentations from Tessa Horehled — Update 3/4/2011: Slideshare has featured my presentation on their How-To & DIY page. Thanks guys. Update 3/5/2011: It is now one of the most tweeted presentations and featured on the front page! Thanks...