Interview This Morning On “Be A Beacon” Podcast

This morning I am being interviewed by David Cohen on his “Be a Beacon” podcast on BlogTalkRadio. We will be discussing how social media has helped me develop my career and brand, and how I maintain a personal brand when transitioning between jobs and roles. “Be A Beacon” Podcast Monday, December 13 — 10:30AM EST [...]

Continue reading...

Social Fresh Charlotte – Culture and Talent

This week I attended my fourth Social Fresh conference, back in it’s home market of Charlotte, North Carolina. Many of the usual suspects were present including Amber Naslund of Radian 6, Bert DuMars of Newell-Rubbermaid, and Zena Weist of H&R Block. This was my first Social Fresh not speaking or moderating and I have to [...]

Continue reading...

Think To Engauge

Working aggressively within your career at a young age provides some unique challenges, being young in general offers it’s own healthy chunk, and a hard to satiate drive poses a number of decisions. In my late teenage years and early twenties, I wanted to love my job. I was working in the music industry on [...]

Continue reading...

Time Management Tips For Bloggers

As a follow-up to Outside.in’s “Bloggers We Love” series, Esther collected a great piece on Top 10 Time Management Tips. My contributions to her top ten list: 3. BLOGGER, PING THYSELF “Schedule time to write. Set yourself reminders to blog, follow-up on emails, gather multimedia and contact sources. I have Remember The Milk send me [...]

Continue reading...

Facebook Changes Term “Fan” To “Like”

Facebook announced last week that they plan to roll out a language change as part of a larger effort to improve user experience, increase engagement and promote consistency across the platform. Users will soon be able to connect with your Page by clicking “Like” rather than “Become a Fan.” Source: Facebook I absolutely believe that [...]

Continue reading...

Link Your Twitter Account To Your Facebook Fan Page

It is now possible to link your official Twitter account to your business’ Facebook Fan Page. What this essentially means is that you are now able to post to Facebook and Twitter at the same time. While cross-posting is efficient for busy small teams and large organizations alike, I very strongly feel this is a [...]

Continue reading...

If It Doesn’t Spread, It’s Dead: Viral Video

If I had a dime for every time I heard someone say they wanted a campaign to “go viral,” I’d be on vacation in the South Pacific right now. Stop Saying Viral Video If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes

Continue reading...

Repurposing Old Content To Encourage User-Generated Content

This afternoon I stumbled across this brilliant marketing campaign from Sony-BMG promoting Bob Dylan’s “ultimate” collection which was released a few years back. Upon visiting DylanMessaging.com, fans are able to insert their own messages into the “Subterranean Homesick Blues” video and send it to friends. There is also a coordinating Facebook application that replicates the [...]

Continue reading...