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Filed Under Marketing

Are Baby Boomer Women’s WOM Higher Quality Than Younger Women’s?

Marketing Daily (MediaPost) published an article yesterday afternoon about a word-of-mouth study by the Keller Fay Group.
Key Takeaways:

That’s significant, since the study’s tracking of a year’s worth of online and offline conversations also determined that boomer women have “higher quality” WOM than younger women do–the conversations are more credible, and they are more likely than [...]


Atlanta Web Entrepreneurs Discuss Twitter Strategies

Thursday, August 21, I attended the Atlanta Web Entrepreneurs meetup as a Featured Participant to discuss strategies for communicating and marketing on Twitter.
The group contained members of the interactive and startup groups in Atlanta from students, independent consultants and members of marketing teams from Fortune 500 companies.
Twitter is a free micro-blogging service that allows users [...]


Posted
22 July 2008

File Under
Marketing, Mobile, Stunt

Verizon Marketing Stunt at Piedmont Park in Atlanta

I honestly can’t tell if they hired actors to do this or not.  If so, they did a stellar job!
Rumor has it, this was staged.  You might recognize Chris of Dad’s Garage improv theater in the green t-shirt meeting the gentleman being followed by The Network.
Verizon Wireless Surprises Customer - Watch more free videos
Great idea [...]