Overthinking

Tweet Hello! It has been awhile! While recently redesigning my website and shifting my blog to it’s own home within the larger site, I noticed how long it has actually been since I have last blogged. (November 2012, for those curious.) Upon reviewing the drafts I had began, I realized that I spend so much time writing for work that I have largely dropped writing for myself. There are a dozen ideas jotted into drafted posts, waiting for additional research, context and fuller thoughts before hitting a “publish ready” state. I created these drafts with the full intent to readdress them properly into more fully developed posts. However, I abandoned my poor drafts and have almost ceased to write for myself during the past year and a half.   After leaving my job in February, in search of inserting creativity back into my day-to-day, I’ve decided some of this could be met by nurturing more of my own projects, including this blog. And I don’t need to over think my writing that I do here. It is allowed to be an open space for me to express my thoughts and keep far away friends and contacts updated on myself and my work. While this blog began as an outlet to write about marketing and technology, I have grown it to include everything I may feel like posting, including travel and cooking. I am also partially through a project to migrate content I have published on other blogs and sites of mine over the years, in an effort to consolidate my writing. I’ll continue to blog here but it will...

Future Hipsters

Tweet Social Media Week is coming up next week. I am not speaking this year but planning to attend a handful of sessions and events. This morning I stumbled across this pretty funny video produced by Social Media Week, “Future Hipsters,” which I had to...

Your Dream Might Be Outside This Zone

Tweet While traveling over the past two months, I have had a lot of time to think about “work.” Does a job have to be work? Should it be? I’ve lived my life up until this point under the idea that you should love what you spend your time and energy doing. There must be some level of passion. When I return from my travel at the end of this year after four months in Europe and two months in Asia, what will I do? What is next? Will I stay in Atlanta? Will I finally try a new city? I have about ten years of experience under my belt. By the time I’m forty years old, I will have more than doubled that. How should I spend that time? I could learn a lot in thirteen years. There are many possible answers to these questions but a few paths. I could choose to continue down the social media rabbit hole, which is very interesting and dynamic but not as fulfilling for me as it once was. Re-excite me. In many environments, the creativity this field once required has been stripped away. I want the creativity and bend back in my routine. I have been studying user experience design and mobile development. I can integrate this into a role. Perhaps combining these with my previous experience, I am looking at a broader digital role that requires an individual who can wear many hats. Oversee a digital team or work as a link and communicator between fields. Strategy! These ideas appeal to me especially if I can find a way...

Speaking On Women 2.0 Panel At Internet Week

Tweet Hello New York! I’m very excited to be back in town, this time to speak on an Internet Week panel with a set of very sharp women. Hope to see you tomorrow! The panel discussion entitled, “Women Leading 2.0: Business Insights into the Social Media Revolution,” is being hosted by Shearman & Sterling on Tuesday, June 7 from 5-8PM (with the panel discussion running from 6-7PM) in their New York offices at 599 Lexington Avenue. This annual women’s networking event strives to provide a platform for top women business leaders, including executives from corporate communications departments and general counsels from major media companies, to engage in a discussion about why social media matters in business and how its risks and rewards are assessed, as well as to provide an opportunity for networking with our clients and the other panelists. My fellow panelists include Janet Abrams, Senior Counsel, Business & Legal Affairs at MTV Networks; Stacy Gratz, Director, Digital Brand + Social Marketing at American Express; Gillian Lusins, Vice President, Legal Dept. at NBC Universal, Inc.; Linda Boff, Global Director, Marketing Communications, GE; and as a moderator, Rachel Sklar, Editor-at-Large at...

My Best Fit: Leaving Engauge And Adventures Ahead

Tweet Wednesday, March 23 was my last day as an employee of Engauge. It was a friendly parting. In short, it wasn’t the best fit for either one of us. Nothing but happy thoughts. What have I been doing since this separation? Relaxing. Refocusing. It’s been lovely. “Always do what you are afraid to do.” – Ralph Waldo Emerson Jeff Hilimire, Engauge’s Chief Digital Officer, who recruited me and ran the Digital Innovation Group, once called me a free spirit. These feelings are echoed in a few blog posts published on my personal blog back in February when I hit a particularly frustrating block at work. I’ve since readdressed these frustrations and testaments to decipher the “why”. What caused this position and how could I avoid falling back into it moving forward? By making a few changes. The Non-Traditional (aka “Scary”) Approach My friends and family know I haven’t exactly taken a traditional or safe approach to life to date. Some examples: – I dropped out of six Advanced Placement/International Baccalaureate courses my senior year of high school to accept a Marketing Coordinator position in the music industry, opting to complete a GED instead of graduating. – I co-founded and lead marketing initiatives for a nationally distributed record label through eleven albums at nineteen years old. – I became a certified lifeguard with no previous non-recreational swimming experience. – I recently drove 5000 miles by myself across 32 states and Canada during two weeks of deep winter. These are the stories that typically gain me incredulous stares, admiration or eye-rolling. Who does these things? Plenty of people. I’m by...

SXSW 101 – A Guide For N00bs

Tweet I created this for the team at Engauge but received many requests to share. Hope this gets you started and let me know if you have any questions! See you at SXSW. SXSW 2011 – Interactive 101 View more presentations from Tessa Horehled — Update 3/4/2011: Slideshare has featured my presentation on their How-To & DIY page. Thanks guys. Update 3/5/2011: It is now one of the most tweeted presentations and featured on the front page! Thanks...