Are Baby Boomer Women’s WOM Higher Quality Than Younger Women’s?
Marketing Daily (MediaPost) published an article yesterday afternoon about a word-of-mouth study by the Keller Fay Group.
Key Takeaways:
That’s significant, since the study’s tracking of a year’s worth of online and offline conversations also determined that boomer women have “higher quality” WOM than younger women do–the conversations are more credible, and they are more likely than [...]








