Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist | ATL / NYC

Repurposing Old Content To Encourage User-Generated Content

This afternoon I stumbled across this brilliant marketing campaign from Sony-BMG promoting Bob Dylan’s “ultimate” collection which was released a few years back.

Upon visiting DylanMessaging.com, fans are able to insert their own messages into the “Subterranean Homesick Blues” video and send it to friends.

There is also a coordinating Facebook application that replicates the functions seen on the microsite and features additional content such as the Mark Ronson remix.

This is an fantastic example of how you might be able to repurpose content you already have catalogued in new and engaging ways. Repurposing old content is a resourceful marketing approach for companies with limited assets and capabilities. Have an idea under the belt that once resonated well with a large audience? Find a new way to extend the idea that doesn’t “beat a dead horse” and provides relevant value for users on platforms where they are already engaged.

SXSW Interactive + Music: Here I Come!

This week I am heading down to Austin, TX for SXSW for both the Interactive and Music portions of the conference and festival. This will be my first year at Interactive and my second year attending Music. Last year I attended Music on behalf of Super Deluxe. We sponsored two events — An official showcase spanning two venues with comedians such as Eugene Mirman (photo below), Janeane Garofalo, Brian Posehn, Hard N Phirm and about twenty-five others. This year, I am attending Music on behalf of my blog, Drive A Faster Car. I am also writing SXSW On Teh Cheap to document how affordable SXSW can be.