My Best Fit: Leaving Engauge And Adventures Ahead

Tweet Wednesday, March 23 was my last day as an employee of Engauge. It was a friendly parting. In short, it wasn’t the best fit for either one of us. Nothing but happy thoughts. What have I been doing since this separation? Relaxing. Refocusing. It’s been lovely. “Always do what you are afraid to do.” – Ralph Waldo Emerson Jeff Hilimire, Engauge’s Chief Digital Officer, who recruited me and ran the Digital Innovation Group, once called me a free spirit. These feelings are echoed in a few blog posts published on my personal blog back in February when I hit a particularly frustrating block at work. I’ve since readdressed these frustrations and testaments to decipher the “why”. What caused this position and how could I avoid falling back into it moving forward? By making a few changes. The Non-Traditional (aka “Scary”) Approach My friends and family know I haven’t exactly taken a traditional or safe approach to life to date. Some examples: – I dropped out of six Advanced Placement/International Baccalaureate courses my senior year of high school to accept a Marketing Coordinator position in the music industry, opting to complete a GED instead of graduating. – I co-founded and lead marketing initiatives for a nationally distributed record label through eleven albums at nineteen years old. – I became a certified lifeguard with no previous non-recreational swimming experience. – I recently drove 5000 miles by myself across 32 states and Canada during two weeks of deep winter. These are the stories that typically gain me incredulous stares, admiration or eye-rolling. Who does these things? Plenty of people. I’m by...

CNN Gives SXSW By The Numbers

Tweet This year I volunteered to be an iReporter for CNN at SXSW. The concept was to “demystify” the conference and in my seventh year attending, I felt qualified to help portray this. The hitch? I’m a bit of a video amateur. It’s an area I’ve been dying to get more experience in so I jumped with two feet into this opportunity and hurriedly borrowed a video camera and tripod to bring with me to Austin. Cue SXSW overload. What was I thinking? I already have difficulties managing my schedule with so many options, the last thing I had time to do was teach myself any video and it was too awkward to carry around to many places when it wasn’t my primary focus. On top of this, I was having issues getting into the CNN Lounge to upload the bits of video I did take and join the relevant meetings. I ended up contacting Lila from iReport to tell her I wasn’t going to be able to contribute, which I felt terrible about but she assured me they had plenty of content. Here is a great video from CNN, “SXSW By The Numbers,” that still credits me in the end which I don’t quite deserve. Props to those who did contribute… and much respect! I will work on my video skills in a less stressful environment and be better prepared for badassery next year. SXSW: By the numbers from CNN on...

Best SXSW 2011 Viral Videos

Tweet Below are the top two SXSW 2011 videos I have seen yet. Let me know if you have seen any rivals! South by Southwest Homesick Blues: Amazing SXSW video from Get Satisfaction, inspired by Bob Dylan: How To Be South By South Best (SXSW Video Guide): Hilarity from Alex Blagg courtesy of IFC.com and...

Klout Perks – The Adjustment Bureau Screening

Tweet I have received my first Klout Perk, along with twenty-nine others in Atlanta (which looks to be consistent quantity-wise across targeted markets). I was sent a tweet by @KloutPerks that led me to a custom branded campaign page on Klout where I could RSVP for the appropriate screening. Klout also included their “Influencer Code of Ethics” at the bottom of the page: – Klout will never sell or give away your contact info. – Participating (or not participating) will not change your Klout Score. – If you accept the offer you are not required to do anything. We do not want to “buy” your tweets. You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all. – If you decide to talk about the product we will ask you to disclose that you received a sample (http://www.cmp.ly/2/va). I am attending the screening tomorrow and curious to see whether it will be limited to the 30 to 60 (you can bring a guest) influencers RSVPed through Klout or will Universal Pictures open it up to the usual slew of radio winners? I am hoping for the first, as the latter would take away any type of exclusively to the event. I’ll report...

Repurposing Old Content To Encourage User-Generated Content

Tweet This afternoon I stumbled across this brilliant marketing campaign from Sony-BMG promoting Bob Dylan’s “ultimate” collection which was released a few years back. Upon visiting DylanMessaging.com, fans are able to insert their own messages into the “Subterranean Homesick Blues” video and send it to friends. There is also a coordinating Facebook application that replicates the functions seen on the microsite and features additional content such as the Mark Ronson remix. This is an fantastic example of how you might be able to repurpose content you already have catalogued in new and engaging ways. Repurposing old content is a resourceful marketing approach for companies with limited assets and capabilities. Have an idea under the belt that once resonated well with a large audience? Find a new way to extend the idea that doesn’t “beat a dead horse” and provides relevant value for users on platforms where they are already...