This week I attended my fourth Social Fresh conference, back in it’s home market of Charlotte, North Carolina.
Many of the usual suspects were present including Amber Naslund of Radian 6, Bert DuMars of Newell-Rubbermaid, and Zena Weist of H&R Block.
This was my first Social Fresh not speaking or moderating and I have to say it was a pleasure to be able to focus solely on absorbing everything around me including meeting some smart people such as Shawn McPike of AT&T and David Thomas of SAS (now New Marketing Labs).
Amber, far and away, had not only the most aesthetically pleasing presentation (with Jay Baer who wasn’t able to attend in person) but some killer takeaways for the entire audience.
Below are two key discussions I felt deserved specific attention and I’ve embedded the full presentation beneath them, if you’d like to view it in greater depth.
TODAY’S CULTURE
It is now pivotal to integrate into company culture:
- Solidarity of purpose
- Demonstrated trust
- Laboratories & feedback loops
- Diversity of people & ideas
- Reward systems
TODAY’S TALENT
We need to be taking an attribute trait approach to hiring and looking for talent with:
- Curiosity
- Enthusiasm
- Innovation
- Motivation
- Collaboration
- Translation (speak both the language of the C-Suite and those you hope to be getting on-board internally)
- Humility (drop the ego)
- Awareness
Nice takeaways Tessa! Amber was sharp as always and I dig that Jay put family first (priorities).
Great seeing you again homie. I’ll try to make it to SoFresh ATL in your neck of the woods next.
If so, you’ll have to show me the ropes… it’s been a while since I’ve spent time in Atlanta.
Later!
Tessa –
Thanks so much for sharing, and being part of it. Truly wish we’d had more time to sit and chat, but I’m very hopeful that won’t be our last time in the same room together.
Glad you enjoyed the event, and hope to see you again very soon.
Cheers,
Amber
I’ll show you the Atlanta ropes anytime you’d like to come down! Great seeing you as well and agree, that it is quite admirable that Jay put his family first. It is easier than I’d like to admit to get wrapped into work.
My pleasure and I’m sure I will see you again soon! Thanks again for a great presentation. It’s refreshing to hear something new and confrontational (paraphrasing, “I’m not going to tell you *why* you should be addressing social media”) among the sea of homogenous conferences and presentations.