Facebook Changes “Fan” To “Like”
Facebook announced last week that they plan to roll out a language change as part of a larger effort to improve user experience, increase engagement and promote consistency across the platform.
Users will soon be able to connect with your Page by clicking “Like” rather than “Become a Fan.” Source: Facebook
I absolutely believe that Facebook is making this change because they feel it will make users more comfortable linking up with a brand. The idea of “liking” a brand is much more natural than becoming a “fan” of a brand and this change in language is in an effort to lower the threshold between natural language and the call-to-action on the platform.
Yes, there are some arguments about the “lesser” commitment implied in the language alteration but I believe it will only help solicit even more engagement and opt-in from users on Facebook. In practice, nothing about the interaction is changing, only the language.
How do you think this change in language will affect user interaction with Fan Pages? Do you feel that this change is good for brands?
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March 31st, 2010 at 9:25 am
RT @Tessa: Breaking — New blog post: Facebook Changes “Fan” To “Like” http://bit.ly/9MU9Su #fb
This comment was originally posted on Twitter
March 31st, 2010 at 5:47 am
RT @tessa: Breaking — New blog post: Facebook Changes “Fan” To “Like” http://bit.ly/9MU9Su #fb
This comment was originally posted on Twitter
March 31st, 2010 at 9:33 am
I don't think this is a good change. Changing the language is easy to do but people changing their habits is another thing. Facebook should have had more thought into their design a while back. They have to adjust but now people might confuse liking a comment to joining a fan page.
March 31st, 2010 at 1:33 pm
I don't think this is a good change. Changing the language is easy to do but people changing their habits is another thing. Facebook should have had more thought into their design a while back. They have to adjust but now people might confuse liking a comment to joining a fan page.