Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist | ATL / NYC

Mobile: Ethnography In Your Bag

If I were to go back to school, I would study ethnography in a heart beat.

As Wikipedia so kindly allows me to cite:

Ethnography is a qualitative research method often used in the social sciences, particularly in anthropology and in sociology. It is often employed for gathering empirical data on human societies/cultures. Data collection is often done through participant observation, interviews, questionnaires, etc. Ethnography aims to describe the nature of those who are studied (i.e. to describe a people, an ethnos) through writing.

Research agency Everyday Lives has launched an ethnographic research iPhone app and has a Blackberry version in the works. Very, very tempting but $12 for an application? I haven’t been able to commit to it yet despite good reviews.

Give it a peek of your own: EverydayLives application

Happy 2010 – Digitalutions For A New Decade

Happy New Decade! (We are all tired of hearing “New Year” at this point.)

WHERE I’VE BEEN

Things have been very busy over at THINK, in addition to co-founding and organizing the inaugural WordCamp Atlanta with Brandon Sheats, one of my perpetual partners-in-crime, and moving to a very cute new apartment in the Poncey-Highlands neighborhood of Atlanta. I also didn’t seem to be able to stay away and, as of a couple months ago, have rejoined the Atlanta Rollergirls, flat-track roller derby league.

While I’m catching up on things, here is a quick run-down of my upcoming speaking engagements. More »