The following post is an excerpt from the full article I guestblogged for Wicked PR as a brand enthusiast at Web 2.0 Expo in San Francisco.

Day one of Web 2.0 Expo is a little bonus day. Show up and attend in depth workshops spanning the wide range of the internet before the full conference kicks off. I attended one workshop — the Open Social Web Workshop with David Recordon (Six Apart), Joseph Smarr (Plaxo) and Chris Messina (Vidoop).

If you aren’t very familiar with the concept of DataPortability, watch this video by Smashcut which breaks it into four basic principles: connect, control, share and remix.

Head over to the Wicked PR blog to read what the session had in store, where the Open Web is heading, how it’s evolving and industry trends in full coverage.