Twitter To Begin Charging Brands For Commercial Use
Twitter co-founder Biz Stone told Marketing:
“We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.”
Key Takeaways, according to The Daily Anchor:
- * The fees will only apply to companies, not individual users
- * It’s not yet known which services companies would be charged for
- * It’s not yet known whether the charges would apply to existing Twitter use or add-ons
- * It’s not yet known what the potential cost would be
- * It’s not yet known how Twitter plans to separate “individuals” from “companies”
- * Twitter is now ranked as the 3rd largest social network, and considering most users only discovered Twitter in 2008, huge growth is thought to be on the way.
- * Twitter has secured $20 in VC funding and recently turned down an acquisition offer from Facebook ($100 million in cash and $400 million in Facebook stock)
There have been rumors for quite awhile now on what specifically the structure changes, notably on the actual profile pages for each of these different types of accounts will look and act like. Will this be when Twitter decides to role out other user profile follow recommendations on your page? Advertising capabilities? Will branded accounts have the same functionality as an individual’s account? Or will they follow MySpace’s model of optimizing the medium to promote the portions of the profile that best suit a brand versus individual (ex: MySpace Music & Film profiles)?
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February 10th, 2009 at 12:08 pm
More info from NY Mag: http://nymag.com/news/media/54069/
February 10th, 2009 at 3:08 pm
More info from NY Mag: http://nymag.com/news/media/54069/
February 10th, 2009 at 8:08 pm
More info from NY Mag: http://nymag.com/news/media/54069/