Tessa Horehled leads Social Strategy for DigitasLBi across New York and Atlanta with over 15 years of global experience in digital marketing and social media specializing in entertainment, lifestyle and consumer products. Her immersion and passion for digital earned her a rich background across strategy, behavioral marketing, user-centric design, creative and web development, CRM and analytics.
Launching her career in the music industry during the advent of online street teams, Tessa led online/offline fan-based marketing initiatives for artists such as Gavin DeGraw, LeAnn Rimes and Third Eye Blind, before co-founding and leading marketing for an independent record label distributed by Warner Music Group, featuring artists such as Coldplay, Jump Little Children, and Matt Sorum (Guns N Roses & Velvet Revolver).
Shifting to digital full-time, Tessa has spent the last nine years across brands (Turner Broadcasting System), agencies (360i, Moxie Interactive) and consultancies (Bluewolf – Salesforce.com) leading enterprise and consumer digital marketing and social media for clients such as Brown-Forman, Coca-Cola, GlaxoSmithKline, Intercontinental Hotel Group, MARS, MTV, NBC, Reese’s, Scripps Network, Vodafone, and William Shatner.
As a social media influencer, Tessa has served as a Brand Ambassador for Nintendo, Palm, Blackberry, Clear and Chevrolet. She founded and led an award-winning culture and entertainment blog, Drive A Faster Car, for 12 years, and has contributed writing and photography to Vice Media, NYLON Magazine and Metromix.
Tessa is also a very active community leader both in business and non-profit, previously serving as co-founder of Social Media Club Atlanta, IgniteAtlanta and WordCamp Atlanta, founder of ATL Tweeters and Atlantans Together Against Crime (ATAC), contributor to Blog For Food, and currently volunteers her time with New York Cares. She also speaks and teaches on digital marketing (Microsoft, IBM, SXSW, SocialFresh, Shearman & Sterling “Women In Tech”).
I am always excited to hear about new and exciting things. Feel free to contact me with the good stuff.