Hi! I’m a data-driven strategist in NYC. I channel my (ridiculously) high empathy into better understanding consumers and helping brands find their role and value in a consumer’s life. I believe that through full visibility and smart connections to an audience’s cross-channel and offline behavior, brands can build lifelong relationships – or a go-to connection – with consumers, based on need, through personalization.
I oversee the Social Strategy capability at DigitasLBi across the New York region, leading the team and clients through the strategic process, providing insights and tactics to create conversion-driving social campaigns. Prior to joining DigitasLBi, I have worked globally across a wide range of verticals (lifestyle, entertainment, CPG, healthcare, travel, telco, etc) within agencies (360i, Moxie), consultancies (Bluewolf) and brand side (Turner Broadcasting System). I speak and write frequently about new developments in digital and serve as a “Futurist” for IBM, offering thought leadership on the future of commerce.
I am always excited to hear about new and exciting things. Feel free to contact me with the good stuff. Especially if it’s regarding opportunities in Europe.
Currently nerding out on cognitive science, travel hacking, Asian messaging apps and my new gym habit.